Instagram is a place where personal branding, creativity and connections happen. You can use it to show your photography talent, grow your business or even use it to show your daily activity. You need to make your account aesthetic to reach more audience and get more followers. But the question is how do you make your account aesthetic and visually great. Don’t worry, you’re gonna learn by the end of this article.
Choose a Theme
Choosing a theme is the first step. Choosing a theme will help your Instagram posts look consistent and unified. This makes your profile look good. There are many themes available like minimalistic look, vibrant look or monochrome look etc. Choose one based on your taste and personality and use it.
Let’s take an example, I have a poetry page and I love black colors and I like to write poems about how I feel and the harsh truths about the world. As per my taste, my writing style I choose to post my poetry on black background and white text. As everything on my page follows the same theme this makes my profile and posts unified and visually appealing.
Stick to a Color Palette
Once the theme is chosen, decide which color palette compliments your theme. A color you choose will be used throughout your posts. Choose any color palette from example warmer tones, cooler tones, neutrals and monochromes and many more. These chosen color palettes should be used on all of your posts.
To choose a color palette try using adobe color or canva. You don’t have to use the same color in all posts just choose from the palette you have chosen and maintain the vibe.
Edit Your Photos Consistently
Editing your photos in the same way makes our posts look together. You might like light airy editing style or moody or vintage style. Try to use the same editing style or filters to all your posts. Try using tools like snapseed, picsart and lightroom to get your required edit. These platforms even have presets which are a great help.
Pro tip: Avoid over-editing your photos.
Plan Your Grid
Your Instagram feed is like a puzzle; each post should fit with the others to create a bigger picture. Planning your grid can help you maintain a cohesive aesthetic. There are apps that allow you to see how your future posts will look next to your current ones, helping you plan and organize your feed in advance.
This is especially useful if you’re incorporating multiple types of content like quotes, selfies, and landscapes. By planning ahead, you can make sure your posts flow well together.
Use High-Quality Photos
No matter how well you maintain your post and profile aesthetics, if the quality of photos are low then everything you have done till now is waste. So, try to use high quality images. Not everyone can afford a camera so it’s ok to use a phone. If you don’t take pictures in good lighting your images will be dull, unfocussed and not clear. So try to use good quality pictures which are taken in great lighting.
Write Engaging Captions
Having a great visual aspect of your account is good. But, you should also focus on your captions too. These captions you use under your posts adds your personality to it and will help you engage with your audience. Remember to keep your captions short and sweet and ask questions occasionally to create engagement in the comment section.
Keep Your Bio Simple
Keep this in mind your bio is the first thing people see when they open your profile. So, keep your bio simple and informative. A clean bio with personality touch has a lot of chances to attract followers as it gives them an idea why they need to follow you when compared to clumsy uninformative bio.
Bonus Tip: Use Tools to Help You
The player in the game is Grum. Grum offers a range of free Instagram tools, from username generators to analytics tools. These can help you find the perfect username for your aesthetic and track the performance of your posts, allowing you to optimize your content strategy.
Conclusion
Everything takes time and the same goes to creating an aesthetic instagram account. But with consistency and dedication and effort you can make your feed visually appealing and more engaging. Follow all the above mentioned tips and make your account standout.
What are you waiting for? Go grab your cam and start creating.!
